Effective Date: Sep 10, 2025

At Pura Aura, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website [https://apuraaura.com] (the "Site").

By using our Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect both personal information and non-personal information to improve your experience on our Site.

Personal Information

We may collect:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (via secure third-party processors)

  • Any details you provide in contact forms or support requests

Non-Personal Information

We may also collect:

  • IP address

  • Browser type

  • Device information

  • Referring URLs

  • Pages visited on our site

  • Time spent on the site

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer service

  • Send transactional or promotional emails

  • Improve website performance and user experience

  • Prevent fraud and maintain site security

  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal data.

We may share your data with trusted third-party service providers such as:

  • Payment processors (e.g. Shopify Payments, PayPal)

  • Email marketing services (e.g. Klaviyo, Mailchimp)

  • Shipping companies (e.g. UPS, USPS)

  • Website analytics providers (e.g. Google Analytics)

These providers only access data needed to perform their services and are required to keep your data confidential.

4. Cookies and Tracking Technologies

We use cookies to:

  • Remember your preferences

  • Analyze site traffic

  • Serve personalized content or offers

You can disable cookies through your browser settings, but this may affect functionality.

5. Your Rights

Depending on your location, you may have rights to:

  • Access, correct, or delete your personal data

  • Opt out of marketing emails (use the “unsubscribe” link in emails)

  • Request a copy of your data

  • Withdraw consent at any time

To make a request, contact us at: support@apuraaura.com

6. Data Security

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

7. Third-Party Links

Our Site may contain links to other websites. We are not responsible for the content or privacy practices of those sites.

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from children.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted here with an updated effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Email: info@apuraaura.com